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Customer Relationship Management (CRM) is software used to store information on current and prospective customers. It stores details on any customer contact and can be accessed by employees in different departments such as sales, marketing, customer service, and human resources. Additional features you can expect from a CRM includes sales-force automation, marketing campaigns, customer support, collaboration, and reporting.
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What is Customer Relationship Management? |
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Customer Relationship Management (CRM) is software used to store information on current and prospective customers. It stores details on any customer contact and can be accessed by employees in different departments such as sales, marketing, customer service, and human resources. Additional features you can expect from a CRM includes sales-force automation, marketing campaigns, customer support, collaboration, and reporting.
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